This article was originally published on May 11, 2011.
By the time die-hard baseball fans bustle into TD Ameritrade Park nextmonth, a stretch of 13th Street will have a new name — College World Series Avenue.
The Omaha City Council voted unanimously Tuesday to give a commemorative name to the section of 13th Street between Cuming Street and Mike Fahey Street.
The commemorative street name was requested by CWS of Omaha Inc.
The new sign will be unveiled during the week leading up to the CWS, which begins June 18.
Joe Menaugh, marketing and event manager for the series, said the sign in north downtown will be a permanent reminder that TD Ameritrade Park is the new home of the CWS.
Since College World Series Avenue is a commemorative name, it will be on a brown sign and will not officially rename the stretch of 13th Street.
Menaugh said event officials have asked that the new street sign include a trademark symbol next to the College World Series name.
With the series being played at a new location in the city, he believes more businesses will want to use the CWS name. So, series officials want to make it clear that the name is a registered trademark and that they’ll need permission to use it, Menaugh said.
It’s not the only street near the new ballpark to get a new name.
In 2009, the council voted to actually rename Webster Street near the stadium as Mike Fahey Street.
Supporters of that renaming wanted to honor former Mayor Fahey’s efforts to secure a 25-year contract to keep the College World Series in Omaha and build the new ballpark.