Those who followed Mike Riley's twitter account were well aware of the air miles the Nebraska head coach was logging.
Houston, St. Louis, Miami, Cleveland, New Jersey and New Orleans. All in the first week of the mid-January contact period.
The Huskers want to recruit nationally. And to do that — with effectiveness — they have to be willing to invest the financial resources to compete for recruits, who likely have interest in big-name colleges in their own backyards. Thus, the recent rise in expenses.
Our Sam McKewon reported last week that Nebraska planned to spend $1,000,049 on football recruiting during the 2015-16 fiscal year. That's $668,000 to evaluate, $220,984 to host players on campus and $111,065 for other services.
The Huskers were spending half that five years ago. Here's what NU spent on football recruiting (the data was made available to The World-Herald through a public records request):
Just as a reference point, the most recent comparative national study for recruiting expenditures was completed last year. USA Today used the data from the 2012-13 fiscal year.
Nebraska, at $818,509, spent the fifth-most among public schools. Auburn ($1,384,188) led the way. Then Tennessee ($1,292,544), Alabama ($983,721) and Oklahoma ($834,326).
So the Huskers are committing the necessary resources. Now they just need to maximize their efforts.
“We spend it on the things that (the football staff) thinks will help them, at the end of the day, meet their vision and plans,” athletic director Shawn Eichorst said. “We’re very, very strategic and collaborative when we make budgets.”