LINCOLN — Nebraska’s athletic department has requested Fox Sports stop running a 30-second ad as part of the network’s promotion of its new TV contract with Big Ten football.

Fox Sports produced 14 30-second videos — one for each Big Ten team — and released the videos on Twitter. For Nebraska’s video, Fox had a camera tracking through a cornfield until it reached a circle of players wearing Nebraska football jerseys — NU provided the jerseys for Fox’s use — performing a cult-like sacrifice.

“When you’re lost in a cornfield, everything looks the same for miles, and miles, and miles,” the video’s narration reads. “Until finally, you come upon a circle of empty ground. And for a second, you feel relief, until you realize, this is where the sacrifices are made.”

The promotion is a clear takeoff on the 1977 Stephen King short horror story “Children of the Corn.” The story was made into a 1984 movie starring Linda Hamilton and Peter Horton. ESPN’s College GameDay host Rece Davis has, at times, referred to NU’s team as the “Children of the Corn.”

NU athletics didn’t have prior knowledge of the promotion’s content, said a Nebraska athletic department spokesman, and has requested Fox no longer run the promotion. Once the season begins, Fox will use more straightforward promotions for upcoming games.

“It’s not really the direction we want the brand to go in,” said David Witty, senior associate athletic director for marketing and communications. Witty said Nebraska is happy to collaborate with Fox on promotional ideas in the future. Witty said he doesn’t think the ad will run on TV, but it lives on Twitter.

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