It’s February and love is in the air.
Valentine’s Day is fast approaching and that means that people will be last-minute scrambling to get the perfect gift for their loved ones.
Most commonly, people want to get that special someone some flowers. In Ralston, that is where DeNeen Badami comes in.
Badami, the owner of A Flower Basket, 5615 S. 77th St., has been prepping for Valentine’s Day for more than a week. Valentine’s Day is by far one of the busiest times of year for her.
“It’s one of the busiest holidays,” Badami said. “Valentine’s Day and Mother’s Day are the two big ones. With Valentine’s Day, it really depends what day of the week it falls on.”
Badami has ordered more flowers in for the occasion. She said a few people have placed their order for arrangements, but not many yet. But, she said, they always end up calling.
“I have a few,” she said. “It’s definitely regular customers that order early. I start to panic around Feb. 10 or 11 thinking, ‘Where are the orders?’ But I eventually get the calls.”
Badami said people often don’t think to order flowers for Valentine’s Day until right before the big day.
“It’s very last-minute,” Badami said. “They don’t think about it until the day before or the day of. So you have to have things ready.”
The most popular flowers? It remains a classic standby, Badami said.
“Obviously it’s still roses,” she said. “They think it’s the only thing to buy. It’s been drilled into their heads.”
While roses are fine, Badami said, she likes to steer customers toward arrangements with multiple kinds of flowers. The arrangement can still have roses in it, but a variety of flowers may feel more personal and special.
Badami has started the prep for Valentine’s Day already, including ordering larger quantities of flowers, prepping cooler space and coming up with arrangement ideas.
“Prep starts a week ahead,” she said. “It’s a process. You don’t start making anything until like three days before.”
With Valentine’s Day falling on a Sunday this year, Badami has adjusted her hours a bit. Instead of her 8 a.m. to noon hours on Saturday, A Flower Basket will be open 8 a.m. to 5 p.m. And while the shop is usually closed on Sundays, it will be open 8 a.m. to 4 p.m. for last minute shoppers. A Flower Basket will also offer delivery that weekend as well.
Badami said many think her job is a bed of roses, but it’s times like this where the job isn’t as easy as it may look.
“I love when people say, ‘I would love to just work in a flower shop,’” she said. “It is fun, but it’s work, too. But still, I can’t imagine doing anything else.”