Trade associations representing farmers, retailers and manufacturers and other industries are joining forces in a new multimillion-dollar campaign to oppose President Donald Trump’s tariffs, in the latest attempt by U.S. business to stop an escalating trade war.

The coalition, called Americans for Free Trade, is joining Farmers for Free Trade to seek to change the direction in Washington by highlighting stories of businesses, consumers and farmers negatively affected by the duties.

The groups announced the coalition Wednesday with a jointly funded campaign of more than $3 million, involving town hall-style events in key congressional districts ahead of the midterm elections, digital advertising and other grassroots outreach to Congress and the administration. More than 80 coalition members have signed a letter to all members of Congress asking for support in fighting the duties and providing oversight on trade policy matters.

The idea is to amplify the stories of small businesses, consumers and industries hurt by the duties to show that the short-term U.S. economic pain from tariffs and retaliation from other countries is not worth any long-term deal Trump hopes to strike using tariffs as leverage, coalition members said.

Trump has imposed duties on metal imports and $50 billion in Chinese products .

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