Big sign

Arby's corporation laid out this 5-acre sign in a farm field in northeast Nebraska as part of a promotion touting the restaurant chain's change to serving Coke products at its restaurants nationwide.

Nebraska’s smallest town has gone big time.

Monowi in northeast Nebraska is featured in a nationwide video by Arby’s about the chain’s switch from Pepsi to Coke products.

The playful video features Monowi as the location for a huge sign Arby’s laid in a farm field this month touting the change. The 5-acre sign set a Guinness World Record for “largest advertising poster.”

The video features Elsie Eiler, the lone resident of Monowi, in the tavern she has owned there for more than 45 years. Arby’s got her permission to put out the sign.

Eiler said it was fun to be a part of the video and likes how it displays small towns in a positive way and features the beautiful countryside of northeast Nebraska.

In the video, which the company is sharing on its website and social media, she asks: “You want to put what, where?”

The video provides aerial shots of the lush farm land and rolling hills surrounding her town and then shows Eiler standing on the sign, asking: “What’s it say?”

The video then displays a bird’s-eye-view of the sign’s message: “Arby’s Now Has Coke.”

Jamie Karl of the Nebraska Chamber of Commerce and Industry said that it’s always good for Nebraska, especially it’s small towns, to get national exposure.

“This shows Nebraska is much different than (the view) from a windshield driving along I-80,” he said. “This is true Nebraska.”

oconnor@owh.com, 402-444-1122

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