Omaha startup with celebrity realtor co-founder reveals plans

Omaha startup with celebrity realtor co-founder reveals plans

Unless you're a real estate agent in Nebraska, you probably haven't heard about the Omaha startup that's developing an app for home buyers and sellers. At an event today, the startup, müvin, expects to host more than 200 realtors for a product demo, round table discussion and complimentary cocktail reception.

"Literally every realtor in Nebraska has gotten the (event) link," müvin co-founder Jeff Nieto said in an interview Tuesday.

Nieto (near right) and co-founder Katrina Campins (far right), a Miami-based real estate agent who earned fame in 2004 as a contestant on The Apprentice, plan to launch the app by the end of February.

"Müvin is a new and innovative way for realtors to connect with their clients," Nieto said. The web and mobile app promises to allow its users to build their "personal vision," which they'll do by saving photos of room ideas to their "Homeboard."

Unlike standard tools in real estate, according to a müvin press release, a user can connect directly with their agent to share their vision, provide insight and lend feedback. The app also promises to allow users to set up and manage upcoming showings and open houses.

Nieto, an Omaha area native who moved back to the city in 2011, said he met Campins (right) 6 years ago through another real estate venture.

To build the app, Nieto and Campins are working with Omaha digital agency GoodTwin and mobile development firm Ninth Division. Florida-based Durden Enterprises is the "main capital source," Nieto said.

Going forward, the startup will maintain its Omaha base, but from Miami, Campins will lead its national roll-out. Müvin plans to first launch in Omaha and then expand into additional markets later this year.

A company press release said Müvin chose to launch in Omaha due in part to its size and tight-knit community, and with much of the team in the "heart of Omaha," it also plans to work with local users to improve the product.

Here's a müvin promotional video providing an overview of its app:


Credits: Jeff Nieto photo courtesy of müvin. Katrina Campins photo from celebslists.comVideo from müvin on YouTube.

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