Sojern analyzes what people are searching for on the Internet — without identifying them — and provides that information to companies in the travel industry for target marketing purposes.


Sojern started in Omaha in 2007 with 15 people, said Brent Brummer, vice president of business strategy and operations and general manager of the Omaha offices. Today, it has more than 450 employees in 13 offices across the world. Although its corporate headquarters moved to San Francisco in 2010, Sojern’s largest group of employees — 150 — remains based in two Omaha offices that soon will become one near 180th and Burke Streets.


The firm hosts two recruiting events a year in Omaha. Each includes a two-hour presentation and time for networking with employees. “We tell them about Sojern, our entry-level roles and our work environment,” which includes a casual dress code, said recruiter Jill Case.


Monthly orientations for those most recently hired include a one-hour presentation by the members of the executive team — including CEO Mark Rabe — who share Sojern’s history and its future, according to Corrie Klostermeyer, people operations manager. Business unit leaders also share insights.

“Our leadership team genuinely cares about our employees and wants to keep our employees engaged and motivated and (let them) know they have the opportunity to grow,” Brummer said. “We want them to optimize themselves.”


Training is done by unit managers over an intensive two weeks of classroom work, job shadowing, mentoring and more.


“As long as you’re putting in your time and doing your work, we give it back to you as free time,” said Klostermeyer, noting there is some availability to work from home if necessary.


Free hotel stays, particularly in cities where Sojern has offices, promote employee travel and networking.


Although Sojern has transparent leadership, the company conducts quarterly engagement surveys to learn what its employees are thinking. Similarly, every May the company hosts a global conference in Omaha. “It’s important to have that tie with our teams,” Klostermeyer said. “It’s nice to have that time to bond and to work on things we want to accomplish as a company.”


“Sojern Gives Back” enables each employee to volunteer up to 40 hours a year on community projects on company time, senior sales executive Shaela Wepfer said.


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