Rockbrook Camera is ending a 45-year run in the Omaha neighborhood for which it was named, but the nostalgic Rockbrook brand will carry on at the company’s newer and bigger store farther west.

Operations are slated to stop this spring at the Rockbrook area store at 108th and West Center Road. Those services, and the shop’s employees, will move to the Rockbrook Camera store at 168th and West Center — where all the company’s Omaha business will be consolidated.

That newer shopping area is called Legacy, but the original Rockbrook name will live on at the 13,000-square-foot store, said Chuck Fortina of the family-owned photo business.

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Fortina said that while the photo business has had to evolve with changing consumer preferences, this move was driven by efficiencies expected from being under one Omaha roof.

“It has not been an easy decision to close a store that is such an important part of our history,” the family told customers in an email.

Consolidation will take place after an expansion project at the Legacy store. A focal point will be the new Learning & Event area that allows for more workshops and exhibits.

Launched in Rockbrook Village in 1975, the business expanded there before moving across the street in 1991 to a 6,500-square-foot freestanding store. Further growth led to the Legacy store opening in 2006. The Rockbrook Camera store in Lincoln is to remain.

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