Three CEOs in the rag trade have bet big on their own stocks. They are the chiefs at PVH Corp. (PVH), Capri Holdings Ltd. (CPRI) and G-III Apparel Group Ltd. (GIII).


PVH was formerly Philips-Van-Heusen Corp. One of its predecessor companies was the first to sell shirts with collars already attached, back in 1929. Built with ambitious acquisitions, the company owns brands such as Arrow, Calvin Klein, Izod, Tommy Hilfiger and Van Heusen.

PVH’s Achilles’ heel is its dependence on department stores. Sadly for PVH, shoppers have been spurning such stores in favor of specialty shops and online shopping.

PVH shares have declined to about $85 from a peak of more than $150 last spring. Now they sell for less than 10 times earnings and only 1.1 times book value. I think the risk-reward balance now tilts toward reward.

Chairman and CEO Emanuel Chirico spent nearly $10 million last week to purchase 133,155 PVH shares at $74.99 a share.

Capri Holdings

Capri Holdings used to be Michael Kors Holdings Ltd., a retailer of clothing, handbags and shoes. It changed its name at the end of 2018 when it acquired luxury brand Versace.

Acquiring that prestigious brand cost $2.1 billion, leaving Kors (now Capri) with debt equal to 196% of stockholders’ equity. As a low-debt fan, I rarely buy a stock where that ratio is more than 100%. But if you’re less debt-averse than I, you may find these shares intriguing.

Kors has been consistently profitable and often handsomely so. But its stock is volatile. From $74 a year ago, it has plunged to near $28. Profits in the past two quarters were disappointing.

John Idol, Capri’s chairman and CEO, seems to have faith. In August he spent nearly $10 million to buy 363,000 Capri shares at an average price of $27.48. That followed a $20 million purchase in June. He now owns just over 3 million shares.

Chief Financial Officer Thomas Edwards Jr. spent about $399,000 in June to beef up his holding.


Morris Goldfarb, the CEO of G-III Apparel Group, bought about $1 million of stock in June and a similar amount in July. He now owns 3,923,074 shares, worth about $949 million at current prices.

G-III is the parent to Wilson’s Leather, G.H. Bass and DKNY. With a market value of $1.1 billion, it is a mid-cap stock, just above the line of small-cap. It is big enough to have lived through corporate growing pains but small enough that it could still be “discovered” by big Wall Street players.

The company has shown a profit in 14 of its past 15 fiscal years. The stock is selling for exactly book value and less than nine times earnings. I like it.


Slack Technologies Inc. (WORK), a business-software platform company, went public in June via an unusual route. Instead of selling new shares through a public offering, it did a direct listing on the New York Stock Exchange, allowing insiders to sell their shares to the public.

Sell they have. CEO Stewart Butterfield has been a steady seller and has trimmed his holding to 30,255 shares on Sept. 4 from 140,255 on July 2. At $27.38 a share, his holding is valued at $828,382; he has cashed in about $3 million. Five other insiders also have sold shares.

Slack more than doubled its revenue in fiscal 2018 and nearly doubled it again in fiscal 2019, to about $400 million. It shows no profits yet.

In my opinion, Slack shares are ridiculously overvalued at 35 times revenue. I think the Slack insiders were wise to cash in while they can.

Past record

Over the years, I’ve written 51 columns on trades by company insiders. I’m able to tabulate 12-month results for 41 of them — all those from 1999 through a year ago.

Stocks I’ve recommended with insider buys have beaten the Standard & Poor’s 500 by 0.84 percentage point. Stocks where I noted insider buying but didn’t offer a clear recommendation have beaten the index by 16 percentage points.

Stocks that showed insider buys but that I said to avoid have trailed the index by 23 points. Stocks in which I noted insider selling have, paradoxically, beaten the index by 2 percentage points. So my record on these columns is mixed. But I think it supports the thesis that it pays to scrutinize insiders’ trades.

Bear in mind that my recommendations are theoretical and don’t reflect actual trades, trading costs or taxes. Their results shouldn’t be confused with the performance of portfolios I manage.

Disclosure: I have no positions in stocks discussed in today’s column, for myself or for clients.

John Dorfman is chairman of Dorfman Value Investments in Newton Upper Falls, Massachusetts, and a syndicated columnist. He can be reached at

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