There's something new and flashy at the downtown Capitol District, and developers there hope it catches on as a fun landmark.
It's a giant sign, accented with stars, on the east-facing side of the district's apartment building about 12 stories up.
It says Omaha.
Mike Moylan of Shamrock Development said he and his partners in the $205 million Capitol District redevelopment project are all Omaha natives who wanted to give their city an "iconic nod" of sorts.
"We want this (district) to be Omaha's town square. We we want it to feel like a town square and the culture to be like a town square."
Installed last week, the signage is 12 feet high and 40 feet across, as big as two elephants lined up, the district's team says.
It can light up in different colors to celebrate various events or causes — say, blue for Creighton games or red for Husker contests — and be coordinated with the rooftop lighting of other Capitol District buildings.