The Nebraska Crossing Outlets near Gretna will expand again with a new anchor tenant: a TJ Maxx/HomeGoods store.
It is scheduled to open in summer 2019.
The outlet center opened five years ago in place of an older center that had fallen on tough times. Not so for Nebraska Crossing Outlets: This will be the center’s fourth major expansion, said Rod Yates, owner of the center that he said has drawn 20 million visitors since its Nov. 15, 2013, grand opening.
The outlet center now is 360,000 square feet; the expansion will add 38,000 square feet. And Yates said he’s got a list of tenants on a waiting list that could add another 100,000 square feet to the center at Exit 432 on Interstate 80 between Omaha and Lincoln.
As it marks five years, the center’s management is thanking customers with a free concert at the outlets on Dec. 1. Scheduled to appear at 8 p.m. on that day is country music singer Kane Brown. Johanna Boston, chief marketing officer for Nebraska Crossing, said that although the concert is free, the shopping center will take up a collection for retired Nebraska coach Tom Osborne’s TeamMates mentoring program. Boston said all of the proceeds will go toward TeamMates.
For tickets to the concert, shoppers must use the center’s mobile app, called NEX. It can be found by searching “NEX Outlets” in Apple’s App store or Google’s Play store. The first 10,000 fans who download the app and follow other directions will get the free tickets on Nov. 28.
“The initial five years have been spectacular for us, and we owe the community a huge thank you,” Boston said.
The shopping center’s app has been a boon to retailers, Yates said, collecting data on customers for target marketing and customer-engagement efforts. It’s helped shoppers by giving them deals they’re interested in, he said.
Along with the concert, the center said it would celebrate its anniversary with specials and sales throughout the weekend, from Nov. 30 through Dec. 2.