Mutual of Omaha is rolling out the carpet — or at least a banner — again for USA Swimming’s 2016 Olympic Swim Trials.
The banner of a swimmer covers a section of the home office’s tower at 33rd and Dodge Streets. Lighting in the evening will make the building look like it’s a pool, said Andrew Rouillard,vice president of advertising, brand and sponsorships.
Two smaller banners are being installed on the Mutual of Omaha Bank building on Farnam Street.
During the trials, June 26 to July 3, Mutual will sponsor a 24-foot-tall climbing wall, decorated to look like a vertical competition-style swimming pool, in the fan-oriented “Aquazone.”
Mutual will hold client dinners at its domed dining hall, with talks by the athletes, and will shuttle guests to and from the trials at the CenturyLink Center. Internally, the company will have ticket giveaways, decorations and related events for its employees.
Mutual is a sponsor of USA Swimming, which conducts the trials for the Olympics.
“Their sport is the essence of family,” Rouillard said. “Swimming families are very involved. It syncs up nicely with our brand. We’re all about families and protecting families.
“It’s a way for us to meet and reach the next generation of people.”
During the year, Mutual also sponsors 15 USA Swimming competitors, calling them the “Gold Medal Team.” Rouillard declined to say how much the company spends as a USA Swimming sponsor.
Mutual sponsors 100 “breakout” swim clinics around the country, managed by gold medalist Josh Davis. Rouillard said swimmers are paid to conduct the clinics to help offset their training costs.
Contact the writer: 402-444-1080, firstname.lastname@example.org
Mutual’s ‘gold medal team’
Eleven out of 15 members of Mutual of Omaha’s “gold medal team” are competing for the 2016 Olympics and their Olympic records:
Michael Andrew, participating in his first trials.
Elizabeth Beisel, in 2012 won bronze in the 200-meter backstroke and silver in the 400-meter individual medley.
Conor Dwyer, in 2012 won gold in the 800-meter freestyle relay.
Anthony Ervin, in 2000 won gold in the 50-meter freestyle and silver in the 400-meter freestyle relay.
Jimmy Feigen, in 2012 won silver in the 400-meter freestyle relay.
Matt Grevers, in 2008 won gold in the 400-meter freestyle relay and the 400-meter medley relay and silver in the 100-meter backstroke; in 2012 won gold in the 100-meter backstroke and the 400-meter medley relay and silver in the 400-meter freestyle relay.
Breeja Larson, in 2012 won gold in the 400-meter medley relay.
Caitlin Leverenz, in 2012 won bronze in the 200-meter individual medley.
Matt McLean, in 2012 won gold in the 800-meter freestyle relay.
Allison Schmitt, in 2008 won bronze in the 800-meter freestyle relay; in 2012 won gold in the 200-meter freestyle, silver in the 400-meter freestyle, gold in the 400-meter medley relay and the 800-meter freestyle relay and bronze in the 400-meter freestyle relay.
Dana Vollmer, in 2004 won gold in the 800-meter freestyle relay, in 2012 won gold in the 100-meter butterfly, the 800-meter freestyle relay and the 400-meter medley relay.