LINCOLN — Hudl, a sports video software firm based in Lincoln, announced plans Thursday to add 300 new high-tech jobs over the next three years.

Company officials and Lincoln Mayor Chris Beutler announced the expansion as well as plans to build a new headquarters in Lincoln’s West Haymarket near the Pinnacle Bank Arena. The mayor hailed the latest news as proof that the city’s development efforts are working.

“When our community embarked on this massive undertaking, this private development is just what we envisioned — a place where entrepreneurs and growing firms could create jobs and attract talented employees,” Beutler said. “This area has redefined Lincoln, giving us a greater identity on the national stage and a renewed sense of pride in our city.”

The new building represents an investment of “about $25 million” according to a Hudl spokeswoman, although others involved in the project declined to discuss its size and cost.

“It will be a significant development project,” said Robert Scott, a partner at WRK LLC, a real estate development firm involved in the project.

Counting both the building and the new jobs, the plans announced Thursday should have an annual economic impact of $140 million, according to the Bureau of Business Research at the University of Nebraska-Lincoln.

Under the plan, which is subject to City Council approval, ground will be broken in late summer and the building opened in the fall of 2017.

Hudl was founded in 2006 by David Graff, Brian Kaiser and John Wirtz, graduates of the University of Nebraska-Lincoln’s Jeffrey S. Raikes School of Computer Science and Management.

The fast-growing company has more than 150 full-time employees in Lincoln and another 80 who work in offices in Omaha, Boston and London, and remotely in Texas, California and New York. The business offers access to video across devices for analysis by coaches, athletes and recruiters. The company says more than 3.5 million users from 100,000 teams across 30 sports use Hudl.

“We will celebrate our ninth anniversary next month,” said Alli Pane, a Hudl spokeswoman. “And Lincoln’s been home since day one.”

Hudl has about 23,000 square feet of space in downtown Lincoln, split between two buildings about a block apart.

“We really wanted to stay in the Haymarket,” said Pane. “This allows us to put everyone under one roof.”

The new headquarters will be on Canopy Street, between P and Q Streets. The area is an empty lot now. Hyatt Place is to the north on the other side of Q Street.

“What we’re most excited about in moving to the West Haymarket is how much it’s grown just in the last couple of years,” said Graff, Hudl’s CEO, in a press release.

Hudl will share the space with Nelnet, one of the building’s investors, which will occupy one floor of the new building. WRK, Chief Industries and Speedway Properties are the other investors.

“We’re very fortunate in that the last couple of years we’ve had significant growth,” said Ben Kiser, a spokesman for Nelnet.

Kiser said Nelnet has nearly tripled its workforce in downtown Lincoln since 2010, from 700 to more than 2,000.

“Being part of this new development will help us prepare for future growth,” he said.

The company is particularly looking at supplementing its existing software development teams, Kiser said.


Video: Hudl officials interviewed on 'The Bottom Line'

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