A new Gordmans store will open in Omaha at the West Grayhawk shopping plaza off 149th Street and West Maple Road.
The store is the chain’s first in Omaha since the Gordmans company declared bankruptcy, closed its Omaha headquarters and shuttered all of its stores within the city. (One has remained open in Council Bluffs.)
Gordmans, which is now owned by Texas-based Stage Stores Inc., said it is “committed to staying in the region” and is now hiring for its Omaha store, which will be located at 14933 Evans Plaza.
Bria Worthington Lundy, a Stage Stores spokeswoman, said the company has opened five new Gordmans stores around the U.S. in the past year and a half; an additional five, including the Omaha location, will open in November.
“Under Stage Stores’ management, Gordmans offers bigger brands and smaller price tags on trend-right merchandise,” the company said in a statement.
The store to open in Omaha was previously a Gordmans that had closed. It will be reopened with a new look, the company said.
To staff the new location, Gordmans is holding a hiring fair on Sept. 17 and 18 from 11 a.m. to 7 p.m. at the store.
“Stage Stores is delighted to open a Gordmans store based on the retail chain’s heritage of being founded in Omaha more than 100 years ago,” Worthington Lundy said.
Gordmans’ headquarters in Aksarben Village had employed about 300 people before it closed. What would become Gordmans opened in Omaha as a single shop in 1915.
Gordmans has continued to operate a distribution center in Omaha. The distribution center, which is having its own jobs fair on Monday, is located at 9202 F St. It’s hiring 50 to 60 people for the holiday season, the company said.
Gordmans as a standalone company ceased to exist when it declared bankruptcy and went out of business last year. Gordmans sold about half of its 100 stores and its Omaha warehouse to Stage Stores for about $40 million.
Since then, Stage has been using the Gordmans brand to build an “off-price” retailer — think a TJ Maxx or a Marshalls. And it’s seen some success as it’s tried to make its way in a market reshaped by Amazon and other online outfits: Just last month, Stage reported that sales at Gordmans in the second quarter of the year increased 11.4 percent from the same period last year.
“The one thing all of us have to acknowledge: It’s the one area of retail that has continued to prosper, even in difficult times,” Stage Chief Executive Michael Glazer said last year when detailing the off-price strategy.
It hasn’t been all smooth sailing for Stage, though. The company, which operates more than 800 stores around the U.S. under a grab bag of names and concepts, has been buffeted by the troubles in the bricks-and-mortar retail market just like many other traditional retailers.
Its stock, which is publicly traded, has fallen more than 80 percent in the past three years. The company’s stock so far this year is up around 18 percent, though it still trades around $2 a share, down from around $10 a few years ago.