Goodwill is changing the boutique format of its Reserve store in the Old Market.

“Everything in the store is now 99 cents,” Goodwill Omaha spokeswoman Kris Pachunka said.

The store reopens at 11 a.m. today as Reserve 99: Goodwill in the Old Market.

The Reserve store opened as a boutique in April 2011 offering items at various prices, Pachunka said.

Goodwill hopes the change will draw more shoppers to the store, located at 501 S. 13th St.

Reserve 99 will offer the same types of clothing and household goods as other Omaha-area Goodwill stores.

“We wanted to provide something in the midtown area, so people wouldn't miss us there,” she said.

In addition, Goodwill Omaha's new south Papillion store, on the corner of 90th Street and Nebraska Highway 370, is opening the first week in May. A specific opening date has not been set.

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