Omaha promotional marketing firm Fresh Concepts will open a retail store in early November.

The company currently sells customizable corporate apparel and items for businesses, and is branching out to sell the same apparel to the public. The items can then be customized or purchased unadorned.

“The retail space will be like walking into a catalog,” Fresh Concepts owner Dave Ekdahl said. It will feature T-shirts, mugs, jackets, hats and other items.

The store will be located at 144th Street and West Center Road next door to Old Chicago, near the company’s offices.

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