The Oath office in Omaha has been around for a while, just under a different name — Yahoo, the Internet-search engine that began in California in 1995.

Yahoo’s Omaha office was opened to handle advertising in 2009 and, in 2011, the company established its global accounting office here, too. Yahoo was absorbed into Oath, a new company, in 2017.


“Over the last year we’ve been taking the best of both sides and bringing them together,” said Hobson Powell, Oath’s vice president of optimization services who has worked in the Omaha office for 14 years. “In terms of experience for the employees, we got to meet new people and great brands. “

Powell added that while employees in the Omaha office are still focused on the Yahoo brands, they’re branching out to work on other brands such as TechCrunch, HuffPost and Engadget, which also is part of Oath Inc.


When employees are hired, each goes through an orientation and must create a three-word personal oath that is displayed for everyone to see. “The oath allows you to express what your vision is for your career and how you want to impact the company, explained Bre Phelan, a lead project manager for the advertising technology team. “That puts ownership on each employee.” His oath is “Strength Through Creativity.”

“Learn or Die” is Powell’s oath. He explained that people always need to learn in order to survive in business and adapt to changes in the world. “If we’re not learning, then we’re going backward,” he said.


Oath has a global exchange program among its offices. For example, someone in the Omaha office may work for a week in London, Munich or New York.

Free food in the offices is a hit with the employees.


The bosses at Oath are very open, Phelan said. “They are amazing employers from the standpoint of supporting your aspirations and helping train you for where you want to go in your career,” she said.


To introduce itself to college students, Oath hosts an annual competition, called the Knockout, where students are divided into teams and given advertising problems to solve.

Also, many people have come to Oath through referrals of friends already working there.

Although Oath has people applying to work there, it still recruits. “Any company in our industry has to work really hard to attract the type of talent we want,” said Chris Strazzella, director of talent acquisition.


Oath supports employees who help others outside the office in many ways, including working with veterans and building houses for Habitat for Humanity.


Employee-led resource groups foster open dialogue about issues such as diversity and leadership, family care, veterans’ needs, networking for women and more.


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