There’s no name shown, but the voice is unmistakable: That’s Warren Buffett narrating a commercial by 23andMe Inc. that shows a young man growing into adulthood.
It’s the first in a series of “wisdom” commercials planned by the Mountain View, California, DNA testing company, said marketing Vice President Tracy Keim. More messages from famous people are scheduled, compatible with the company’s emphasis on knowledge and health.
“We felt his message is so important,” Keim told me, and distills a vital concept into a simple story anyone can understand. The company had heard Buffett’s oft-told parable, most recently given to Omaha Central High School students in last year’s HBO documentary, “Becoming Warren Buffett.”
He starts by asking what if you could pick out the car you want, any car, for free?
“And the catch is that it’s the only car you’re going to get in your lifetime,” he says in the HBO film. “Now what are you going to do, knowing that that’s the only car you’re going to have and you love that car? You’re going to take care of it like you cannot believe.
“Now what I’d like to suggest is you’re not only going to get one car in your lifetime. But you’re going to get one body and one mind, and that’s all you’re going to get. And that body and mind feels terrific now, but it has to last you a lifetime.”
Buffett’s office said he agreed to record the commercial because he likes to get the message across to as many young people as possible.
The commercial ends with, “This year, learn more about your body. Understand your DNA.”
Why Buffett didn't go to World Economic Forum in Davos
Ten reasons why Warren Buffett didn’t go to Davos for the World Economic Forum:
1. He has a job that takes up his time: namely, chairman and chief executive of Berkshire Hathaway Inc.
2. Davos has lots of meetings, and meetings give him a headache (except his own).
3. He can read about what happens and talk to people involved if he wants.
4. Why should he steal the spotlight from President Donald Trump?
5. He’s never been to the conference, so there would have to be a really good reason to go now.
6. It’s a long trip for an 87-year-old, even a healthy one like Buffett.
7. The agenda is 33 pages long.
8. The weather is just as good in Nebraska as in Switzerland.
9. He’s not a skier.
10. He wants to enjoy his office in Kiewit Plaza before the Kiewit Co., his longtime landlord and Omaha construction and mining company, moves downtown.
The Omaha World-Herald is owned by Berkshire Hathaway Inc.