A throng of people rummaged up the ugliest holiday sweaters they could find and celebrated the season Sunday by taking part in the Ugly Sweater Run in Omaha.
Some 2,000 people were expected to participated in the 5K race, which started at the CenturyLink Center in downtown Omaha.
Elsewhere, thousands of runners and walkers took part in the race in cities across North America.
Each Ugly Sweater participant received a custom knit hat, unlimited hot chocolate and a Samuel Adams beverage (if they were of age).
The event also included massive inflatables and even a visit by Santa Claus at the finish line.
Awards for Best Ugly Sweater, Best Kids Sweater, Best Pet Attire and Best Real/Fake Mustache/Beard were to be handed out.