As a few customers straggled into downtown Omaha’s Culprit Cafe near closing time, owner Luke Mabie was set up in the back of the bakery.

He stood at a counter rolling out pretzel dough. He rolled the strips back and forth, nearly a dozen times, until they resembled breadsticks.

Then he popped trays of the more traditional-looking twisted snacks into the oven.

Mabie and fellow baker Ricardo Guerra will roll, bake and deliver more than 200 pretzel products by the weekend.

Then comes the hard part of what Mabie has dubbed Project Pretzel.

Mabie will run back and forth along a roughly 2-mile stretch of Farnam Street for eight hours on Saturday. He expects to run a 50K, which equates to about 31 miles.

The feat is a fundraiser for Project Purple, a nonprofit that raises awareness of pancreatic cancer. Funds raised will come from the sale of pretzels at local businesses along Mabie’s running route on Farnam.

“I’m putting my money where my mouth is,” Mabie said. “I’m donating this product I made with my hands.”

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WHO LOVES PRETZELS?! And maybe some light jogging…? Because SATURDAY, MARCH 7th, from 12-8pm —Luke, the guy that’s usually next to the ovens covered in flour, or on the ground fixing drains or whatever needs to be done for the last seven years at Culprit, is going on an eight-hour run along Farnam (16th - 32nd streets) between our two locations. 🏃🏻🏃🏻🏃🏻 WHY?! We’re teaming up with nonprofit @projectpurple to raise money for pancreatic cancer awareness and treatment. If you’re unfamiliar with the organization, you can check them out at for more details. In the meantime, some awesome, local businesses along Farnam are joining the cause by selling our pretzels, and slingin’ lovely beverages and specials on March 7th, of which a portion of proceeds will go directly to the nonprofit. - Please continue to support these places, and stop by on March 7th!! - • @the_athletic_club_midtown ** opens at 6am Sat. 🏋️‍♀️- • @thegrovejuicery **opens at 8:30 am Sat. 🍎🥒- • @scriptownbrewing **opens at 11am Sat. 🍺-•@block16.jessnpaul ** opens at 11am Sat. and again at 5pm 🍔 - • @ponderosacyclery **opens at 11am Sat. 🚴‍♀️ - • @niteowlomaha **opens at 3pm Sat. 🍹 - • @mercuryomaha ** opens at 4pm Sat. 🥃 - ***Runners are welcome to join in, at any time, for any duration. ...Weather permitted. Just kidding! It’s happening either way. Because #screwcancer #projectpurple #projectpretzel #ijustfeltlikerunning **Local businesses will donate directly to Project Purple … However, if you can’t make it out that day and would just like to donate, check the link in our bio. Cheers!!! 🏃🏽‍♀️💜🏃🏻💜🏃🏾💜🏃🏼‍♀️💜

A post shared by Culprit Cafe & Bakery (@culpritcafe) on

Mabie had been a regular runner before opening the two locations of Culprit Cafe — one at 16th and Farnam and the other at 32nd and Farnam.

Then work took over.

But the recent birth of his daughter and multiple family members battling cancer helped Mabie to shift gears.

“A lot of things took my head out of being immersed in restaurants,” he said. “All these things added up to a sense of focus toward something else.”

Mabie got back to running and in March 2019 tackled his first marathon in a decade.

Then he started thinking of ways he could give back through Culprit. He wanted to steer clear of donations tied to coming into the restaurant on a certain day or week.

“It gives people a lot of excuses,” he said.

Then Mabie found Project Purple through the running community. Some of Project Purple’s primary fundraising comes from participation in marathons, half marathons and other races across the country.

While he hasn’t been impacted by pancreatic cancer, he saw a need for research on the disease.

“I’m trying to remove the emotion. Let’s take a step back,” Mabie said. “Who really needs this?”

Mabie hopes to raise $4,000 through the effort.


Culprit Cafe owner Luke Mabie prepares pretzels on Wednesday in Omaha. Mabie will take on an eight-hour run along Farnam Street on Saturday to raise money for Project Purple. Several businesses along the route will sell the pretzels to raise money for the cause.

At first, he thought he could make a different type of bread to be sold at each of the nine participating locations along Farnam. Then he decided to simplify things by making pretzels.

“I loved the blue-collar aspect to it,” Mabie said. “I loved how we could get a quality item and get it to other restaurants and bars.”

Some spots will offer traditional pretzels and others will sell a twist on the classic snack, like hot dog or hamburger buns. A portion of the proceeds from each item will go back to the cause. Mercury and Nite Owl both will offer special drinks for the occasion.

In his free time, Mabie has been going on lengthy runs. He’s gotten advice from several members of the local running community. But he’s found the mental challenge tougher than physically running.

On a four-hour run, his mind was racing thinking about what calls he was missing, what might have broken down at the bakery and what specials he would make for the weekend.

“What kind of energy are you going to have every day if you just remove your mind from all of these things and remember that it’s just a day?” Mabie said.

Mabie will start his run at noon and will go until 8 p.m. He’s planning to take breaks at businesses along the way. He encourages fellow runners or cyclists to join in for a lap. If that isn’t their style, they can stop by one of the businesses on the route to support the effort.

The run, which also serves as a way to highlight Farnam Street, is something Mabie hopes to grow.

“I think Farnam is the place to be. I mean, I know I have two restaurants on it,” Mabie said. “If this (event) goes over well, I want to do it every year and get more restaurants involved.”

Think Mabie’s taking the day off after the eight-hour run?

Think again. He’ll be up at 3 a.m. to get back into the bakery.

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