Nebraska’s 2016-17 fiscal year athletic department revenue ranked 23rd nationally among reporting public universities, according to a USA Today database released Thursday.
NU’s revenues of $120,205,090 ranked seventh in the Big Ten. Its expenses — $112,571,632 — ranked 24th nationally and eighth in the league. Iowa’s revenues ($130,681,467) and expenses ($128,869,211) ranked 18th and 15th nationally, respectively.
The USA Today database does not include reporting from private schools such as Notre Dame, Southern California and Stanford, all of which would presumably have big budgets and revenue sources. It is doubtful any private school could top No. 1 Texas, which took in a nation-leading $214,830,647 in revenue and spent a nation-leading $207,022,323.
Ohio State and Michigan were Nos. 3 and 4 nationally in revenue and Nos. 3 and 2 nationally in expenses. Four Big Ten schools — Ohio State, Michigan, Wisconsin and Penn State — ranked in the nation’s top 10 in expenses. Penn State was 14th in revenue, while Wisconsin was 15th.
The Huskers’ revenue stream is likely to receive a major bump in the next fiscal year, when a full share of Big Ten distribution money kicks in. According to documents obtained by The World-Herald, NU got a little more than $26 million from the league for 2016-17. Michigan’s athletic department announced last week that it received a $51.1 million distribution from the Big Ten for television agreements. Nebraska now gets the same as any full-share school.
Among other revenues, Nebraska received more than $37 million from ticket sales, $26.4 million from private donations or money over face value on tickets, nearly $19.9 million in royalties, licensing, advertisements and sponsorships and $5.9 million in concession sales.
Among expenses, NU spent $11,836,616 on student-athlete aid/scholarships, $17,953,170 on coaching salaries, $24,006,816 on support staff/administration compensation and bonuses, and $23 million on direct overhead expenses such as utilities, maintenance, security, supplies and security; $6.6 million on team travel, $2.3 million on marketing and promotion, $2,126,663 on the Music City Bowl, and $2,376,594 on recruiting.
Nebraska again received no student fees or university-side support.
Other items in Nebraska’s report to the NCAA, submitted in December 2017:
» The 2016 football team had 139 participants and used the equivalent of 82.02 full scholarships. Nebraska’s new coach, Scott Frost, desires to make the roster 150 players eventually. Athletic Director Bill Moos has said it may take time to get the roster up to 150 because of Title IX concerns.
» Nebraska spent $983,200 on football recruiting for 2016-17. That mostly includes expenses in putting together the 2017 recruiting class. The Husker men’s basketball team spent $553,286 on recruiting.
» There were 416 male participants and 351 female participants in Nebraska sports in 2016-17. When duplicate participants are removed — runners in track and cross country, for example — the division tilts even more toward the men, 336-253.
» Pell Grants were awarded to 107 Nebraska athletes, who received $458,616 in grant monies that do not need to be paid back to the federal government. Seventy-nine male athletes — 37 in football — and 28 female athletes received some sort of Pell Grant assistance. In 2015-16, 131 Nebraska athletes received Pell Grant assistance.
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No. 20 Baker Steinkuhler, DT, 2011-2012: Perhaps the best way to show his impact was how his absence, due to injury, shaped the 2012 Big Ten Championship game. Without him, Nebraska seemed powerless to stop Wisconsin’s running game. Steinkuhler had 87 tackles and 12 for loss over the last two seasons of his career. He didn’t miss a start for three seasons — until the Big Ten Championship.
No. 19 Eric Martin, LB/DE, 2011-2012: A great special teams player in his first two years at Nebraska, Martin found his footing in his final two seasons at NU, especially in 2012, when he had 18 tackles for loss and 8.5 sacks. He was first-team All-Big Ten as a result.
No. 18 Jeremiah Sirles, OT, 2011-2013: There aren’t many offensive linemen on the list, but Sirles — a versatile, steady performer who didn’t miss a start in his final two seasons — deserves mention. He played left and right tackle as injuries to teammates dictated and won second-team All-Big Ten honors in 2012.
No. 17 Stanley Jean-Baptiste, CB, 2011-2013: He seemed headed for a footnote career — an interception in the big comeback win over Ohio State in 2011 — until a spectacular senior year, in which he had four interceptions, 12 pass breakups and made second-team All-Big Ten. He had interceptions in four straight games, too.
No. 16 Quincy Enunwa, WR, 2011-2013: He might have cracked the top five had NU not wasted his freshman year on a handful of plays. Enunwa was raw out of high school, but by his senior year, he wasn’t just a good blocker and a hard guy to tackle — he was a top-shelf receiver. In 2013, he had 51 catches for 753 yards and a school-record 12 touchdowns, the last of which was a 99-yarder to beat Georgia in the TaxSlayer Bowl.
No. 15 Alfonzo Dennard, CB, 2011: Even if his best season was 2010, Dennard won Big Ten Defensive Back of the Year in 2011. Dennard most notably shut down Michigan State’s B.J. Cunningham, who was held without a catch in the 2011 game in Lincoln. Teams often threw away from Dennard during his senior year.
No. 14 Ciante Evans, CB, 2011-2013: He started 33 games and really hit his stride in 2013, when he had 11 tackles for loss and four interceptions on his way to first-team All-Big Ten honors. Evans was versatile enough to play nickel for NU and sometimes gets lost in the shuffle in recent Husker history.
No. 13 Stanley Morgan, WR, 2015-present: Poised to rise deep into the top 10 by the end of his senior year, Morgan will likely end his career as one of the best receivers in Nebraska football history. He broke the team’s single-season record for receiving yards last year with 986 yards. The career records for catches, yards and even touchdowns are also in sight. He has 1,743 yards and 15 touchdowns in his career thus far.
No. 12 Tommy Armstrong, QB, 2013-2016: He played in 45 games, started 44 and had his share of great moments — 2014 Iowa, 2015 Michigan State and 2016 Oregon. He also won two bowl games. He had 8,871 career passing yards, 1,819 rushing yards and 90 total touchdowns. He was tough as nails, too, but rarely played his best when Nebraska had the most to gain.
No. 11 Randy Gregory, DE, 2013-2014: Easily the most gifted Nebraska athlete of the Big Ten era, Gregory ran and leapt like a puma. Is it unfair to have him outside the top 10? Many would say yes. For me, he’s No. 11. When Gregory was good — for the last half of 2013 — he was great, but his up-and-down play in 2014 drops him a little bit on the list. Gregory left after his junior year to play in the NFL.
No. 10 Nate Gerry, S, 2013-2016: The man made a lot of plays at Nebraska, especially those 13 interceptions and 19 pass breakups. Gerry could be inconsistent, but he tended to raise his game deeper into Big Ten play. His signature game might have been 2016 Wisconsin, when he had two interceptions, or 2014 Iowa, when he had an end-zone pick and 15 tackles.
No. 9 Jordan Westerkamp, WR, 2013-2016: No recent Husker receiver had more highlight catches and plays than “Westy,” who was a sturdy option on third down and on the receiving end of Hail Mary play in the 2013 Northwestern game. Clutch when it counted — on fourth down against Oregon in 2016, on the final drive against Michigan State in 2015 — Westerkamp finished with 2,474 yards receiving.
No. 8 Maliek Collins, DT, 2013-2015: Focused from the day he got on campus, Collins missed only one game over three seasons before declaring early for the NFL Draft. His signature season came in 2014 as a sophomore, when he finished with 14 tackles for loss and 13 quarterback hurries. Collins was one of the best high school recruits of the Bo Pelini era.
No. 7 Spencer Long, OG, 2011-2013: The best offensive lineman in the Big Ten era was, of course, a walk-on. Long was a nimble-but-powerful road grader at guard, capable of getting out in front of a ballcarrier or warding off a blitz. After making first-team All-Big Ten in 2012, his senior year in 2013 was cut short by an injury at Purdue.
No. 6 Will Compton, LB, 2011-2012: A lunch-pail guy who emerged as one of Nebraska’s best pure leaders in the Big Ten era. Compton had 192 tackles, 13 for loss and an interception returned for a touchdown over his last two seasons. He was a big part of NU's first two Big Ten teams, arguably its two best, including the divisional championship team in 2012.
No. 5 Kenny Bell, WR, 2011-2014: He holds Nebraska’s career records for receptions and receiving yards, and he had his share of highlight plays — that one-handed catch against Illinois defied logic. Bell’s speed made him a deep threat that opened up the rest of the field, and he had a memorable kickoff return touchdown to help beat Penn State in 2013. He peaked as a sophomore — 50 catches for 863 yards and eight touchdowns — but he may have been at his best in the 2013 Michigan State game when he caught seven passes for 81 yards against elite corners. He was a fan favorite for his smile, his friendliness and, yes, the hair.
No. 4 Rex Burkhead, RB, 2011-2012: As beloved as any running back in Husker history. Burkhead was a smiling, often quiet battler who had sweet moves and a lot of toughness to plow through injuries. His junior year in 2011 — when he ran for 1,357 yards and 15 touchdowns — was notable, and Burkhead played in eight games as a senior, overcoming a knee injury suffered in the season opener.
No. 3 Taylor Martinez, QB, 2011-2013: Too high? Think again. Nebraska wins the Big Ten Legends crown in 2012 because of Martinez’s ability to pull big plays from seemingly thin air, and coaches voted him first-team All-Big Ten too. His junior season — 2,871 yards passing, 1,019 yards rushing, 33 total touchdowns — was marked by double-digit comeback wins over Wisconsin, Northwestern, Penn State and Michigan State. Martinez’s senior season was marred by a dislocated toe, but he didn’t miss a game in 2011 or 2012.
No. 2 Lavonte David, LB, 2011: He played just one year in the Big Ten, but what a season! David was Big Ten Linebacker of the Year and an All-American with 133 tackles, 13 for loss, 5.5 sacks and two interceptions. His superb play helped the Huskers win two of their biggest games in 2011 — Penn State and Ohio State — and his pass-coverage skills were crucial in wins over Iowa and Washington. David is one of the best linebackers in school history.
No. 1 Ameer Abdullah, RB, 2011-2014: A no-brainer, Abdullah is one of the best running backs in school history, finishing with 4,744 yards rushing and becoming the first Husker to have three 1,000-yard seasons. A bizarre goal-line injury against Purdue in 2014 slowed his Heisman and Doak Walker campaigns, and also kept him from setting the school’s all-time rushing record. Still, that season — with his masterpiece of 229 yards on 35 carries against Miami — won’t be soon forgotten. Nebraska missed Abdullah more in 2015 and 2016 than fans may appreciate.