Boxes are booming business in Nebraska

One of the biggest boxes out there is based in Lincoln. Bulu Box sends out monthly samples of vitamins and supplements, and the service boasts more than 50,000 subscribers.

Want a crate full of pet toys, jerky, coffee, clothing, collectibles, books, writing tools, ramen noodles or pro wrestling paraphernalia? You can have it delivered right to your door.

Omahan Josh Livingston subscribes to three subscription boxes: Loot Crate, Nerd Block and Marvel Comics’ box.

“We do it because once a month we get an ocean of awesome delivered to our door,” Livingston said.

Boxes start at about $10 per month and range up to $300 for high-end, luxury subscriptions. Items are curated to fit a particular theme. Loot Crate ($19.95 per month) has geek toys and T-shirts; Barkbox ($29) has toys and treats for dogs; and Nature Box ($19.99) has all-natural snacks. lists more than 1,500 services. Several of those, including Dungeon Crate, are based in Nebraska.


One of the biggest boxes out there is based in Lincoln. Bulu Box sends out monthly samples of vitamins and supplements, and the service boasts more than 50,000 subscribers.

Paul Jarrett founded the company in San Francisco before moving it to his hometown of Lincoln.

Bulu Box sends out samples and asks customers to review them. They’re then encouraged to buy more of what they like from Bulu Box.

“The goal is to really help people live a healthier life and to help people discover products to help them live a healthier life,” Jarrett told The World-Herald.

Bulu Box raised more than $3.6 million in venture capital last year.


Unlike curated subscription boxes like Dungeon Crate, Gear Supply Co. is tailored to each subscriber. When signing up, musicians pick specific guitar strings and picks. Unless they change their order, they’ll get the same thing every month.

“We like to make sure we’re catering to all sorts of people,” said founder Josh Koterba, an Omaha musician. “There are all different sets of players out there.”

Koterba started the business in Florida, but he’s moving Gear Supply Co. to Omaha this month. The company’s investor lives here, and it’s easier and less time-consuming to ship from the center of the company.

The decision was made easier because Koterba’s family lives in Omaha.

Gear Supply Co. also offers extra accessories such as instrument cleaner and guitar straps to add on to the monthly boxes of strings and picks.

Since launching a year ago this month, the company has built a base of thousands of subscribers.

“It’s something these people are going to be buying,” Koterba said.


Clothing store Hello Holiday has dozens of subscriptions for monthly boxes of sunglasses and scarves.


Launched this year by Omaha’s Food & Spirits Magazine, Taste the States offers a monthly box full of food specialties unique to a specific state.

The service’s first box launches next month, and it’s focused on Louisiana. Taste the States’ Facebook page has been teasing the box’s contents with facts about Tabasco sauce, Barq’s Root Beer and other products from the Bayou State.

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