In 1935, around neon's heyday, the family-owned company Signworks (then called Neon Products Co.) opened in Omaha. Their specialty was, of course, neon. Everything from big business signs to blinking billboards to behind-the-bar novelty items. The family even owned a neon car (pictured above). The car rode low because of the weight of all the transformers needed to light up the neon.