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Omaha World-Herald

Omaha World-Herald | Omaha.com

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1314 Douglas St
Omaha, NE 68102
Fax: 402-444-1592
Last Updated: January 31, 2017

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About Omaha World-Herald

Operating since: 1885

The Omaha World Herald & Omaha.com Is One Of The Area's Leaders In Content Delivery. We Specialize in Print Advertising, Digital Marketing, Social Media, and Video Creation. When You Want Your Business Found, Trust The Omaha World Herald!

The award winning Omaha World-Herald is Nebraska’s largest newspaper, and delivers to more readers in the metro area than any other local newspaper. The digital version (Omaha.com) receives approximately 19 million page views by over 3.2 million unique visitors each month. We also have over 570 thousand monthly video views on all our channels.  Over 80% of readers in our “home market” of Douglas and Sarpy Counties have seen the printed or digital version in a week's time.

What We Do at OWH! Hello Google Pick ME!

When you advertise digitally, you want the best, and we are experts. The Omaha World Herald is COMPLETELY CERTIFIED BY GOOGLE & BING! In Fact WE ARE A GOOGLE PREMIER PARTNER. You can trust us with complete knowledge on all the latest digital trends, functions, and how to help YOU Succeed! We can help you with:

History Of The Omaha World-Herald.

The Omaha World-Herald has had only six publishers in its history: Gilbert M. Hitchcock (1885-1934); Henry Doorly (1934-1955); Walter E. Christenson (1955-1966); Harold W. Andersen (1966-1989); John Gottschalk (1989 - 2007); Terry Kroeger (since 2008).

OWH was Founded in 1885 by Gilbert M. Hitchcock, the Omaha World-Herald provides news, commentary, information and advertising that encourage readers to become involved in the world around them. The World-Herald was family owned until 1963 when Peter Kiewit purchased The World-Herald to ensure the paper would continue to be locally owned. After Kiewit's death in 1979 the Company was employee owned until December of 2011 when Warren Buffett and Berkshire Hathaway purchased the paper to once again insure local ownership. Under Berkshire Hathaway ownership, The World-Herald is the largest newspaper in the BH Media Group which consists of 28 daily and 40 weekly newspapers in nine states.

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Print Marketing

Omaha World-Herald Print Advertising for Omaha Businesses.

Business owners use advertising to help increase brand recognition, product sales, new foot traffic and repeat business. Common advertising outlets include radio, television, Internet, magazines and newspapers. Although advertising your business via non-print outlets such as radio or television can be advantageous, local newspaper advertising offers many benefits that make investment on your part worthwhile.

The Omaha World-Herald reaches over 660 Thousand People EVERY WEEK with our newspaper. Businesses frequently turn to the Omaha World-Herald to market and advertise their offerings because of our ability to reach large numbers of people on a regular basis. When you need to reach a large audience with your brand, the Omaha World-Herald is the largest local exposure for your marketing dollars.

The Benefits of Advertising with The Omaha World-Herald Newspaper

Proactive Audience

Omaha World-Herald readers often actively look for advertising in newspapers to search for deals and coupons. Placing your ad in a newspaper doesn't guarantee that readers will notice it, but a reader actively looking for deals is likely to notice your ad, take the time to read it and possibly act on a sale or offer.

Positive Expectations

Many people feel that certain forms of advertising such as commercials and website pop-up ads are intrusive. In the Omaha World-Herald, ads are often expected by readers, and their placement is often near content similar to the ad content -- for example, a shoe store ad in the Living section or a computer store ad in the Business section. As this type of placement makes an ad less intrusive, a negative consumer reaction is less likely.

Targeted Audience

Besides ad placement in sections near similar content, Omaha World-Herald advertising can target a specific audience in other ways. For example, we often have special sections, releases and inserts, that target audiences based on events such as a holiday or sports, specific geographic areas such as a street or neighborhood or specific groups of people such as ethnic groups or college students.

Reputation Building

Omaha World-Herald publishers work hard to create positive relationships with members of the community to build a loyal customer base. As a publisher's reputation grows, community members begin to trust the company for providing timely and accurate information and often begin to believe that a trusted local publisher won't do business with companies that are untrustworthy. By advertising with a trusted local newspaper that has a loyal customer base, you can build a positive reputation in the community simply through this association.

Last Minute Changes

Another benefit of advertising with the Omaha World-Herald is rapid turnaround on production changes. If you need to make last-minute changes to your ad, our advertising department can get the job done quickly.

Options and Extras

The Omaha World-Herald offers small-business owners a wide range of advertising options that can fit nearly any budget. Options include small 1-inch-square classified ads, column ads in various sizes by the column inch, half-page or full-page spreads. We also have many extra services, such as color printing, design assistance, a slightly large ad or inclusion of your ad in the publisher's other products, such as magazines or brochures.

Digital Marketing

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The Omaha World-Herald is Omaha's Digital Marketing Expert!

We consult and create Internet Marketing Solutions, which include having the right message, in the right place, when customers are ready to make a purchase. This means we can bring your targeted audience to your website. Our goal is to generate most qualified leads (Ready -to- Buy) with the best possible return on investment (ROI). We just don’t stop at just getting clicks to your website, we prefer to measure the success based on conversions.

Conversions can be orders, or leads from forms or phone calls. Website design and A/B Testing play a large part in optimizing the cost per conversion. You’ll be amazed at how well we can target your audience. Using our Geo Technology, We can target people for a particular behavior. For example, If your an Omaha Real Estate Company, we can target people that are looking to rent or buy a house in Omaha, Maybe just looking to move? based on the websites they have been looking at over the last 5-7 days we can target those HOT prospects. In addition, we can place ads for people that are in a ZIP code where homes may need a new roof, or they are looking for home security.

The Omaha World-Herald’s Digital Marketing Products Can Help You Be Found.

We have helped thousands of businesses in Omaha with their marketing and digital planning. Google trusts The Omaha World-Herald with its products because we have studied their programs and are certified top to bottom by their high standards!

Our Products Include:

  • Google Analytics Assistance
  • SEO Analysis
  • PPC (Pay-Per-Click) Google Adwords
  • Remarketing, or Retargeting
  • FindIt | Omaha's Business Directory
  • Social Media Managment
  • Reputation Management
  • Business Listing Cleanup
  • Email Marketing

From Accounts to Lawyers and Plumbers to Real Estate Agents we have helped them find customers. Give us a call today at 402-444-1592.

Social Media Marketing

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Social Media Marketing With The Omaha World-Herald Produces great ROI’s

If you run a small business, you do not have time to manage all those social networks yourself. In fact, you probably don’t have time to manage even one. The Omaha World-Herald has over 73K Facebook Fans, almost 100K Twitter Followers, as well as Instagram, and let’s not forget about the 17 Million Monthly Omaha.com views. It’s no secret that digital advertising has become a key part of most marketing campaigns. It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending.

With so many choices, it can be a challenge to develop a social media advertising strategy that works for your unique business. Advertising socially with The Omaha World-Herald, we dig into everything you need to know about launching a social ad campaign, then give you the nitty-gritty details on how (and why) to create ads on the most popular social networks.

When you advertise through Facebook with The Omaha World-Herald, we can:

  • Place Ads
  • Create Postings
  • Boost Posts
  • Track All Results

The Omaha World-Herald Knows How To Measure Your Social Media Results

You need to track the time spent, cost of ads, etc., as well as the activities and campaigns you launch as part of your social media marketing. It has been shown that 41% of companies said they had no idea whether or not their social media efforts were actually paying off. We have mastered the art of reporting, and will share with you the great results of your social media campaign as much as you want.

We help you with understanding what to achieve on social media, and establishing a great presence. When you advertise on social media with the Omaha World-Herald, you can be assured you will have the best marketing team in Omaha!

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