The Omaha World-Herald’s charitable involvement dates back to the 1890s, when poor crops and high unemployment left many Nebraskans short of food, fuel and clothing.  In 1894, the World-Herald asked readers to “Throw Out the Towline” to help.  Several World-Herald staff members solicited donations and the paper opened a relief bureau on Farnam Street. 

The World-Herald’s “towline” continued until 1910, when it was renamed Goodfellows.

In 1945, the program was converted to a nonprofit charitable corporation, and Goodfellows began tracking donations. Since 1945, the charity has raised and distributed over $15 million to our community.

The program is unique, in that the World-Herald covers all administrative costs, so 100% of the money donated goes directly to help those in need. 

Goodfellows provides assistance in three ways.

• Year round emergency funds are available for those who are in danger of losing their housing – mostly through utility or rent payments.  

• Secondly, we provide funds to help children have new shoes, coats, underwear and socks through our partnerships with the Omaha Public Schools Project Help Program and Holy Family Door Ministry. 

• Lastly, we provide food vouchers to local stores to purchase the fixings for a holiday meal.