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Figuring Preprint Sizes
Preprinted inserts will be measured as they are unfolded for the reader to read. Unique pages will be counted accordingly.
|SIZE||SURFACE AREA MEASUREMENTS|
|Broadsheet||181 square inches and larger|
|Tab||80-180 square inches|
|Mini-Tab/Flexi||79 square inches or less|
|Flyers||Single sheets no larger than 11” x 11”|
|Paper Bags||priced by weight|
* Broadsheet page count. Heavier paper stock may be subject to additional costs.
Second Piece Discounts
A discount of 50% will be applied to separate and additional preprints distributed to subscribers on the same day. The discount applies to the preprints with the lower cost and will be taken off the applicable rate card rate. The second preprint must fall within the same zip codes as the first preprint order. The preprint receiving the discount must be distributed to a minimum of 5,000 households per insertion.
ZIP Code Zoning
Zoning is available Monday through Saturday. Five thousand (5,000) minimum preprint quantity per insertion required. Daily distribution includes subscribers and single copy in each zip code.
Blow-ins, Stitch-ins and Preprint Wrap-arounds
Whenever any of the above products are added to a preprinted insert and they measure 1/2 or less than the page size of the rest of the preprint, it will be charged at 1/2 the page price. If it exceeds a measurement of 1/2 page it will be counted as a full page.
|Uncoated Paper / Minimum Caliper||0.0048|
|Coated Paper / Minimum Caliper||0.0039|
Standard / Tab Insert Sizes:
|Fold Edge:||Maximum 11”||Minimum 7”|
|Cut Edge:||Maximum 11”||Minimum 5.5”|
|Flyer Sizes:||Maximum 11” x 11”||Minimum 5.5” x 8.5”|
Special insert orders such as envelopes, consumer sample packets, coupon packets, perforated cards, etc.
Preprint Spoilage Requirements
|Pallets & Shrink Wrapped|
|60# Paper Flyer||3%|
|High Gloss Flyer||4%|
|Paper sacks or Bags||4%|
|Boxed, Tied, Banded or 1/4 Folded|
|60# Paper Flyer||4%|
|High Gloss Flyer||5%|
|Paper sacks or Bags||5%|
Bonus Days Distribution
Includes all daily, weekend and Sunday customers
Advertising Insertion Deadlines
NOTE: Holiday deadlines will be advanced. Contact your account executive for holiday schedules.
Materials Handling Center
1250 Capitol Ave.
Omaha, NE 68102
|INSERTION DAY||RESERVATIONS NO LATER THAN||DELIVERY NO LATER THAN|
|Monday||Fri., 11:30 a.m., 10 days in advance||Fri., 7:00 p.m., 10 days in advance|
|Tuesday||Mon., 11:30 a.m., 8 days in advance||Mon., 7:00 p.m., 8 days in advance|
|Wednesday||Mon., 11:30 a.m., 9 days in advance||Thu., 7:00 p.m., 6 days in advance|
|Thursday||Tue., 11:30 a.m., 9 days in advance||Thu., 7:00 p.m., 7 days in advance|
|Friday||Wed., 11:30 a.m., 9 days in advance||Fri., 7:00 p.m., 7 days in advance|
|Saturday||Wed., 11:30 a.m., 10 days in advance||Fri., 7:00 p.m., 8 days in advance|
|Sunday||Thu. 11:30 a.m., 17 days in advance||Fri., noon, 9 days in advance|
(from the floor)
(skid or pallet)
Preprint Shipping and Delivery
Material Handling Center (MHC)
1250 Capitol Ave.
Omaha, NE 68102
Monday - Friday 8 a.m.- 7:00p.m.
Please advise your World-Herald representative with the name and telephone number of the printer and shipping line, as soon as the reservation is placed. This will help us trace missing shipments and avoid missing insertions.
To Ensure Full Distribution
Bill of Lading Must Include the Following:
Early deliveries (more than 17 days prior to insertion), if accepted, shall incur a storage charge of $10.00/skid/day.