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Targeting is one of the most effective digital strategies you can have in your marketing toolkit.
Targeted display advertising is a great way to expand your digital campaign beyond our local websites. We can create a customized campaign using a combination of tactics to engage the audience you want to reach.
Run of Network
|Impressions||1-3 Months||6-11 Months||Annual|
|100K – 249K||$9.00||$8.50||$8.00|
|250K – 499K||$8.00||$7.50||$7.00|
Geo targeting allows your business’ ads to appear based on where the user is located either by desktop IP address or by a mobile device GPS system. This will ensure that your ads are served to people in a particular area of your choice. This can either be done by zip code or by a target radius around your business. Geo targeting is included in all audience extensions campaigns.
Run of Network
Run of Network is ideal for individuals who are interested in branding their business to as many people as possible. These ads will be displayed on our network of national sites. Other than geo targeting, this type of campaign will not have a targeting method.
Search Targeting delivers your ads to individuals who have searched for keywords that pertain to your business’ campaign.
Example: University student Rachel is searching for a new hair salon. After searching using “hair salon,” “haircuts,” and “affordable” on her favorite search engine website, Rachel begins to see ads on Seventeen.com for a hair salon that is advertising discounted hair cuts to new clients.
Behavioral targeting delivers your ads to users based on their continuous browsing history and information entered into websites. Behavioral targeting uses the information that is continuously being collected from user to serve them ads based upon their assumed interests.
Keyword Contextual Targeting delivers ads to users based on the context of the content they are viewing. Unlike Search Retargeting, Keyword Contextual Targeting uses keywords found within the content of the sites viewed by a user, rather than the words put into a search engine.
Example: Paul is a father looking for a vacation to take his family on. While reading a “Top 10 Family Vacations” list, he starts seeing ads for a family friendly cruise line due to the website’s inclusion of such keywords like “Family,” “Vacation,” and “Cruise”
Site Retargeting is a targeting method that will show your business’ ads on national websites to users who have recently visited your website. This is done by placing an invisible pixel on your website that will capture the IP address of individuals who come to your website. Once the individuals leave your website, they will begin to see ads for your business as they surf the web.
Example: Harry looks at a coffee shop’s website for a couple of minutes then leaves to visit other sites. As he visits FoodNetwork.com for new recipes, he starts seeing advertisements for the local coffee shop he visited.