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High impact digital ads deliver greater recall and brand recognition than other display ads. Consumers believe high impact ads are worth the interruption to their browsing experience because of the information and educational value they share.
This is a large, top-of-the-page unit that users scroll past to see content. It is known for driving higher response rates than standard display ads as it stands out and captures reader attention. Available on the home page, section fronts and article pages of Omaha.com.
"Premium positioning, large real estate plus more clicks equals engagement."
Premium Float Bar
This ad is anchored to the bottom of the user’s screen and follows the user as they scroll (includes a close button).
These two ad types offer premium positioning plus a large, dominant space for your advertising message.
Premium News Network
Available on over 3,000 premium news sites packaged into one network buy. Geo targeted and custom optimized to meet each customer's unique requirements.
Subscriber Plus Sponsorship
The most exclusive ad position in front of our most engaged audience - online subscribers.
The Omaha World-Herald has an independent website specifically for paid digital subscribers – designated as Subscriber Plus. This nontraditional ad type allows advertisers to focus on high-quality content by pairing their message with news content in a native format. Marketers are enthusiastic about this ad type because it works! The key to promoting your business unsurprisingly is the quality of the content. It also allows advertisers to diversify their digital campaign placements.