Digital Advertising

A plethora of products that bring results...

The World-Herald has the most extensive offerings of digital promotional tools that bring measurable results for today’s on-line marketing arena. We have a plethora of products that can reach consumers on many Internet networks across the United States. We can develop campaigns that serve on one of many large local sites, including Omaha.com. Or we can even drill down and reach customers in the parking lot of your competitor.

We don’t sell advertising, we offer digital placement solutions.

Beginning with simple digital “Run of Site” campaigns, you will get an overview of the remarkable targeting we can accomplish using proven digital placement techniques. In addition to targeting specific geographic areas and behaviors, The World-Herald can construct and deliver email campaigns, build databases of customers and potential customers for you, and we can manage your SEM, SEO and social media reputation.

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With an average of 18.5 million page views per month, Omaha.com is the flagship news website for the state of Nebraska.

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Display Ads - Run of Site (ROS)

Benefits of publishing on Omaha.com

  • Broad reach
  • Affluent audience
  • Branding, events, high visibility, mass audience
  • Extended time on site
  • Local content - readers not distracted

Premium news networks

  • Pairs nicely with Omaha.com
  • Similar affluent Audience
  • Top Sites: CNN, USA Today
  • Identify with other national brands and news content

Digital Rates (CPM)

Prices based on a per month basis, commitment and impressions.

PERIOD <100K 100K-250K
< 3 mos. $8.50 $8.00
3 months $8.00 $7.50
6 months $7.50 $7.00
Annual $7.00 $6.00

Impression levels based on 30 days or less, subject to availability. All impressions ROS to standard IAB 300x250, 728x90 and 300x50 unless specified.

Enhancements

Time of day targeting $3.00
Section targeting $2.00
  • News / Sports / Homepage
  • Desktop only delivery
  • Mobile or app only delivery

APP Open

  • Maximum of 3 days in a row
  • Sizes include 640x770 and 1080x1040
  • $650 per day for the entire day
  • $600 per day (6x annually)
  • $550 per day (13x annually)
  • $500 per day (26x annually)
  • $450 per day (52x annually)

Size availability and platforms

ROS Desktop

  • 728x90 Leaderboard
  • 300x250 Medium Rectangle

ROS Mobile

  • 320x50

ROS Mobile APP

  • 640x770 (open)
  • 320x50
  • 300x250
  • 640x360 (3 lines of text)

ROS Tablet APP

  • 1080x1040 (open)
  • 300x250
  • 728x90
  • 640x360 (3 lines of text)

Omaha.com one month snapshot

Desktop

Page Views 6,386,000
Unique Visitors 825,346
Video Views 427,003

Mobile

Page Views 9,274,294
Unique Visitors 1,620,462
APP Page Views 2,870,844

Total Page Views: 18,531,138

Data from 09/3/2018-09/30/2018