Throughout American history, most presidents had small personal staffs. They steered through political waters as amateurs, relying on experience, instinct and conversations with friends.
Then candidates and presidents hired professionals to help them navigate public opinion. By the time Theodore White began his “Making of the President” series in 1960, the strategists, who had once been hidden, came into view. Every successive administration has taken power away from Cabinet agencies and centralized more of it with those political professionals who control messaging from within the White House.