Netflix spruces up service for television screens

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Posted: Wednesday, November 13, 2013 12:00 am

SAN FRANCISCO (AP) - Netflix is reprogramming the way its Internet video subscription service appears on millions of television screens in an attempt to hook viewers for even longer periods.

The makeover of Netflix Inc.'s TV menu starts showing up Wednesday on televisions that connect to the Internet through recently released Blu-ray players, PlayStation and Xbox video game consoles and the Roku 3 set-top box.

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