'Beautiful China' tourism pitch misfires amid smog

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Posted: Wednesday, October 23, 2013 12:00 am

BEIJING (AP) - Forget all the headlines about eye-watering pollution in Beijing and Shanghai - the Middle Kingdom's latest tourism slogan invites visitors to "Beautiful China."

Adorning buses and trains in cities such as London, the marketing effort has been derided as particularly inept at a time when record-busting smog has drawn attention to the environmental and health costs of China's unfettered industrialization.

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