Ahead of the Bell: Google

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Posted: Friday, October 18, 2013 12:00 am

NEW YORK (AP) - Google shares soared before Friday's opening bell after it reported a big quarterly profit and quashed apprehension about advertising revenue.

Investors had been worried that a deepening decline in Google's average ad prices would cut into its bottom line. But while the company's ad prices are still sagging as marketers pay less for commercial pitches on mobile devices, the number of revenue-generating clicks on those ads is rising at a much faster pace.

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