We eat mor chikin at Chick-fil-A than at KFC

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Posted: Wednesday, April 2, 2014 12:00 am

NEW YORK (AP) — Chick-fil-A widened its lead over rival KFC as the No. 1 chicken chain in the U.S. last year.

Preliminary data from food industry researcher Technomic shows that Atlanta-based Chick-fil-A held the lead because its locations are much busier, even though there are far fewer of them.

Chick-fil-A first surpassed KFC as the top chicken chain in 2012. KFC is still much bigger globally.

KFC, owned by Yum Brands Inc., has been struggling in recent years, despite a variety of new menu items like boneless chicken pieces and snack cups that fit in a car cup holder. It even began testing a more upscale restaurant concept called “KFC eleven.” Sales at established locations nevertheless fell 2 percent last year.

Chick-fil-A, which has its heaviest presence in the South, has developed a loyal following for its fried chicken sandwiches. Unlike KFC, the chain also offers a breakfast menu, giving it another way to boost sales. Chick-fil-A total U.S. sales have been growing steadily over the years and narrowing the gap with KFC, which has been suffering declines as it trims its store count.

Last year, Chick-fil-A had 1,775 locations and pulled in $5.05 billion in sales, according to Technomic. KFC had 4,438 stores that brought in $4.22billion in U.S. sales.

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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