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Nebraska Crossing Outlets estimates that a total of more than 100,000 people visited the shopping center on Friday, Saturday and Sunday.
Mall officials based their estimate on traffic strips that recorded the number of incoming cars and figured an occupancy of 2.5 people per vehicle.
Four brands, which were not specified, each sold about $300,000 worth of merchandise in the first three days of the mall's opening.
Several retailers broke records for best opening day outlet sales.
About 50,000 people have registered at nexoutlets.com for email alerts and prizes.
Nebraska Crossing will begin announcing prize winners this week. However, the winner of a Range Rover won't be revealed until noon Christmas Day, according to the shopping center's Facebook page.