Target to test smaller store for ‘quick-trip experience’

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Posted: Sunday, January 26, 2014 12:00 am | Updated: 11:21 am, Tue Mar 25, 2014.

Target Corp. is experimenting with a relatively tiny store in Minneapolis that will provide consumers with a “quick-trip experience.”

The new store, to be called TargetExpress, will be even smaller than the CityTarget stores the retailer began introducing more than two years ago.

The first TargetExpress store, in a building under construction near the University of Minnesota, will test the concept of a store that is 20,000 square feet. That’s a fraction the size of Target’s big-box stores, which are 125,000 to 180,000 square feet, and much smaller than even its CityTarget stores, which are 60,000 to 100,000 square feet.

“This is an exciting opportunity to test and learn as we continue exploring new ways to meet our guests’ needs,” John Griffith, executive vice president of property development, said in a statement on the company’s blog.

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