Sword, helmet on display as Lexus celebrates growth in Omaha

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Posted: Saturday, May 10, 2014 12:00 am

This year marks the 25th anniversary of the Lexus brand, Toyota's luxury division, and Lexus of Omaha was one of the automaker's first U.S. dealerships.

When the Omaha dealership opened in 1990, Toyota presented its staff, which at that point numbered about a dozen, with a Japanese ceremonial sword.

Thursday night, Mickey Anderson, president of Performance Automotive Group, received yet another traditional symbol of excellence from Toyota: a Kabuto helmet, part of the traditional armor used by Japanese warriors until the 17th century.

"The Kabuto symbolizes strength and integrity," said Jeff Bracken, Group Vice President and General Manager for Lexus, based in Torrance, California.

Hundreds attended the private grand opening of the newly rebuilt dealership at 132nd and West Dodge Road. Visitors enjoyed drinks and refreshments at tables spread throughout the dealership, including the sparkling service intake bay, next to the showroom.

Bracken and Steven Hearne, Lexus' vice president of sales and dealer development, also based in Torrance, presented the elaborate helmet to Anderson and his staff, who now number more than 100.

Dealer success is "based on repeat and referral business," Hearne said. "Mr. Anderson has demonstrated a true commitment to his customers."

The ornate sword and helmet will be on display at the dealership.

"We'll find a prominent place to show them both," said Anderson, who credited his father with putting together a great team in 1990.

Lexus of Omaha is one of only four U.S. Lexus dealers that have achieved Elite of Lexus recognition every year since the dealership opened in 1990. The annual award recognizes excellence in sales, service and customer service.

Lexus of Omaha is one of only four U.S. Lexus dealers that have achieved Elite of Lexus recognition every year since the dealership opened in 1990. The annual award recognizes excellence in sales, service and customer service.

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