In edging away from racy, advertisers also are emphasizing the adorable in the Super Bowl this year. Some “cute” commercials to watch for:
>> Anheuser Busch’s “Puppy Love” ad shows its iconic Clydesdales bonding with a cute Labrador puppy. The two try desperately to reconnect with each other after their first meeting.
>> Cheerios is showcasing the same biracial little girl and her parents that were in another ad that debuted last year. The company faced racist comments online when last year’s ad was rolled out but says the overwhelming response was positive. So Cheerios is bringing the family back in its first Super Bowl ad. In the spot, the father tells his daughter that they’re going to have an addition to the family, a baby boy. Then the little girl strongly suggests they also get a puppy.
>> CarMax’s “Slow Clap” Super Bowl ad shows denizens of a small town congratulating a car buyer with a slow clap. The company also re-enacted the ad for an online video using only puppies that’s called “Slow Bark.”
>> Toyota enlists a carful of Muppets singing a “We Ain’t Got No Room for Boring” to promote its Highlander SUV.
>> One of Coca-Cola’s ads features a boy who makes a surprise play in a little league football game and runs to make a touchdown. He then keeps running until he gets to Lambeau Field, where the Green Bay Packers play. A groundskeeper offers him a Coke.