With new site, Goodsmiths wants to help forgetful boyfriends everywhere

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Posted: Friday, July 19, 2013 12:00 am

 Goodsmiths, an online marketplace for makers, launched the Good Guy Project earlier this week.

Don't know what to give your girlfriend on your anniversary? Forgot to get your best lady friend a gift for her birthday? The Good Guy Project is here to help.

Powered by West Des Moines ecommerce startup Goodsmiths, the recently launched site allows perplexed gift-givers to log on and create an event for a present they need to find. After filling out basic information—price range, occasion and type of gift—users are set to receive their custom recommendations two weeks before the big day. The shopping ideas delivered all link back to Goodsmiths, an online marketplace similar to Etsy.

"We've been thinking about different ways to get more of the Goodsmiths brand and more of our shop owners' items in front of a larger audience," said Goodsmiths co-founder James Eliason (right).

Eliason noted that the company has been brainstorming ways to diversify its audience for some time now, as the majority of Goodsmiths shop owners, buyers and Facebook fans are female. 

"Obviously we launched in a season where there's no real holidays," he said. "But our idea is that from now until October or November to really get a big audience built up for the holiday season."

Though the site has been live less than a week, the Goodsmiths team has already received interest from customers and event registrations from mall-wary shoppers. It may be early in the game, but Eliason said the site creates new opportunities for Goodsmiths to undertake similar projects in the future.

"For us it's just the first version of what we could do with a product like this that's 100 percent designed for the other audiences, where you're tailoring recommendations and just sending ideas out for what people can buy," Eliason said.


Credits: Photo from GoodGuyProject.com. James Eliason photo courtesy of Eliason. 

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