New Apple billboard features app of Sioux Falls startup

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Posted: Thursday, February 21, 2013 12:00 am

Two years after an appearance in an Apple ad on the small screen, the app of a Sioux Falls startup is now featured in a billboard campaign by the California company.

"We couldn't be more pleased to discover that Montessorium's Intro to Letters app was featured in the new Apple iPad campaign," co-founder Bobby George said on the company's blog last week.

Bobby and his wife, June, co-founded Montessorium in 2010. Today, the company is four people strong and on its fourth app, each inspired by the Montessori approach to learning.

"We always feel so fortunate, and humbled, to work with the amazing folks at Apple," George said in an email interview last week.

It's his understanding that the billboards are part of a national iPad campaign – so far, they've been spotted in the Bay Area, Minneapolis (above) and New York – but he wasn't able to provide details of the campaign beyond that fact. "Of course, everything (at Apple) is extremely tight-lipped, and necessarily so," he said.

George himself was equally tight-lipped when asked how many downloads Intro to Letters has recorded since its 2010 release. He did divulge, however, that it's their best-selling app to date.

Last year, the app earned a spot on a slide at an Apple event, and the year before that, Montessorium's Intro to Math app appeared in an Apple television commercial.

"We're just so happy to be working in an ecosystem that values aesthetics, design and education. We feel that's a powerful combination!" George said.

For more on Montessorium, including the personal note of encouragement it received from Steve Jobs in 2010, see our post: "Encouraged by Jobs, couple spreads Montessori mission through apps".

Credits: Photo by June George on Instagram.

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