eCreamery's "swimming with orders" since "Shark Tank" appearance

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Posted: Monday, May 6, 2013 12:00 am

"Although we didn't get a deal with the sharks, it really taught us that a win can sometimes be disguised as a loss," eCreamery co-founder Becky App said Friday on "Shark Tank," the ABC business pitch show she and her co-founder first appeared on last September. The online custom ice cream and gelato shop was the focus of last week's update segment.

Before Shark Tank, App said, it took eCreamery five years to do $2 million in sales. In the three months since the show, however, it's done $500,000 in sales.

With the increased sales, the company is now able to fund its own move into a production facility, the reason it originally appeared on "Shark Tank"—the company sought a $250,000 investment for a 33 percent equity.

"Business is now booming and we're swimming with orders instead of swimming with sharks," App said.

Check out the two-minute clip above to get the scoop on what else is new at eCreamery. 

For more, see our post: " 'Shark Tank' to serve up latest eCreamery scoop Friday".


Credits: Screenshot from Hulu video

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