Boutique Window launches its online marketing tool for small retailers

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Posted: Monday, May 20, 2013 12:00 am

After three months in private beta, Lincoln, Neb., startup Boutique Window on Friday began letting any small retailer sign up for its online marketing tool. The startup's software, which costs users $40-$60 per month, aims to make it easy for brick-and-mortar stores, such as clothing boutiques, to showcase their merchandise online in order to boost sales offline.

"Boutique Window has saved our customers time by allowing them to publish information about their merchandise once and automatically pushing it out to their Facebook page, website and Twitter account," co-founder Courtney Rodgers told Silicon Prairie News.

Co-founded by Rodgers and Ella Wirtz, two former ad agency interactive strategists, the startup hired Nebraska Global's Don't Panic Labs to build its software. During its beta period with 26 stores, Boutique Window focused on refining its functionality and not adding to it. Thanks to input from those early users, Rodgers said, a "few major enhancements" are now in the works.

"We're not quite ready to reveal what were working on, but we think our stores are going to be excited," she said.

The startup will launch a marketing campaign this week and later this summer it plans to grow its team, Rodgers said.

For more on Boutique Window, see our post: "With new platform, Lincoln duo aims to boost boutiques’ in-store sales".

Here's a look at one of the stores using Boutique Window:

 

Credits: Image from Boutique Window on Facebook. Screenshot from OMT! on Boutique Window.

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