More than two-thirds of parents of school-age children, 67 percent, say they plan to spend more than $100 per child this year on back-to-school clothing and supplies.
That’s according to a recent study by Harris Interactive on behalf of Offers.com, an online company that provides information about deals on shopping, travel, dining and personal and financial services.
The company’s 2012 survey doesn’t provide a comparable per child spending figure, but retail analysts expect sales to top the $30.3 billion Americans spent last year on back-to-school clothing and supplies.
Not surprisingly, 97 percent of parents said they plan to look for discounts when they shop for back-to-school items, according to the more than 2,000 adults surveyed last month.
Here’s the breakdown: 4 percent won’t spend anything; 21 percent will spend $1 to $100; 22 percent will spend $101 to $200; 21 percent will spend $201 to $300; 8 percent will spend $301 to $400; and 16 percent will spend more than $400. Eight percent weren’t sure yet what they’ll spend.
Nearly half of respondents said they’ll do most of their shopping in August, and more than 75 percent said they plan to shop at brick-and-mortar stores. More single parents — 15 percent — said they’ll shop online, compared with just 5 percent of married parents.
Overall, parents say they’ll be on the prowl for deals on clothing, shoes, school supplies, backpacks and computers and tablets, the report said.