Schweser’s to open Omaha store

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Posted: Wednesday, May 8, 2013 12:00 am

Schweser’s, a Fremont, Neb.-based chain of women’s apparel stores, will open its first Omaha location May 24 in the Baker Square shopping center at 132nd Street and West Center Road.

The 133-year old family-run chain, founded in 1880 by George Schweser in David City, Neb., operates stores in six states, including 12 in Nebraska in Fremont, Lincoln, Kearney, Grand Island and other cities.

Success in Lincoln paved the way for the newest location, said Ty Smith, president of Schweser’s Stores Inc., and a fourth-generation family member.

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“We opened a store in Lincoln three years ago, and its success gave us the confidence to open a store in Omaha,” he said.

The 3,000-square-foot Omaha store — pronounced SWAY-shers — will carry a selection of women’s casual, career and dressy clothing in misses sizes, as well as accessories, including handbags and jewelry, seasonal home decor and giftware.

“Our goal is to provide the women of the Midwest the fashions they want,” Smith said.

Schweser’s, which also operates stores in Iowa, South Dakota, Kansas, Missouri and Minnesota, carries such brands as Notations, Sag Harbor, Alfred Dunner and Bill Blass.

Opening day for the Omaha store is May 24, with a grand opening to follow in a week or two, Smith said.

With the opening of the new Baker Square store, the retailer will operate 29 stores.

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