Samsung unveils rival to iPhone

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Posted: Tuesday, February 25, 2014 12:00 am

Samsung Electronics Co. on Monday unveiled a Galaxy S5 smartphone with a fingerprint reader and bigger screen than the current model.

Asia’s biggest technology company is hoping to keep high-end consumers from Apple Inc.’s iPhones.

The water-resistant phone will go on sale April 11 with features including a longer-lasting battery than the S4, according to Min Cho, marketing director at Samsung’s mobile unit. The device, shown at the Mobile World Congress in Barcelona, Spain, uses Google Inc.’s Android software and has a download booster for fourth-generation networks and Wi-Fi.

Demand for high-end Galaxy devices was curbed by the release of new iPhones in September, squeezing sales in the most profitable segment of the market and contributing to Samsung’s slowest earnings growth since 2011. Samsung announced its first wearable devices using Tizen software and plans more smartphones this year to fend off Apple and Chinese producers packing advanced features into inexpensive models.

The back of the Galaxy S5 has a leather feel, and the device will ship in black, white, blue or gold. The smartphone is designed to withstand 30 minutes at the bottom of a 3-foot-deep pond, said Samsung, based in Suwon, South Korea.

The main camera will have a resolution of 16 megapixels, compared with 13 megapixels on the S4 model, and the battery will last 20 percent longer than its predecessor, Samsung said. The 5.1-inch display is full high definition on an active-matrix organic light-emitting diode, or AMOLED, screen.

The iPhone 5s, which went on sale in markets including the U.S. on Sept. 20, has fingerprint-reading technology.

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