Roberts Dairy sign comes down to make way for Hiland replacement

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Posted: Saturday, June 8, 2013 12:00 am

Another step in the process of changing the name of Roberts Dairy to Hiland Dairy: Workers removed a sign from the dairy at 2901 Cuming St. on Friday to prepare for a new one.

The old sign is one of the oldest existing ones on file for its maker, Signworks. Signworks vice president Gaby Ryan said it was installed in 1963, though it had a different logo and some more words then. Ryan still has the work order her great-grandmother filled out.

The sign will be stored at the plant's historical archives, said Brian Breci, general manager of the dairy's Omaha division.

The new Hiland letters by Signworks are fabricated aluminum with internal LED lighting and red perforated film on the face. Though the technology is different, the new sign still will blink red during the day and white at night.

The Roberts name dates to 1906, and Roberts has been a division of farmer-owned cooperative Prairie Farms-Hiland Dairy since 1981. In April, the company said it would change Roberts to Hiland to unify its brand and save on costs. The products remain the same.

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