Oriental Trading sues company over trademark use

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Posted: Thursday, December 5, 2013 12:00 am

Omaha's Oriental Trading Co. has sued a company that sells products on Amazon.com for misappropriating trademark and copyrights.

Oriental Trading and subsidiary Fun Express filed the suit against Rhode Island-based Yagoozon Inc. in U.S. District Court in Omaha late last month. The suit says Yagoozon uses company trademarks to advertise goods on Amazon.com that were bought from other suppliers, novelties also sold by Oriental Trading, such as rubber ducks and whoopee cushions.

"Defendant has used, and is using, the OTC mark to sell products that are identical to Oriental Trading's products," the suit says. "And, in fact, defendant uses the OTC mark to pass off the goods on its website as belonging to Oriental Trading."

The civil lawsuit requests a jury trial in Omaha.

Oriental Trading was bought last year by Berkshire Hathaway after a series of ownership structures that saddled the 4,000-employee company with high debt.

Oriental Trading bills itself as the largest direct retailer of budget-priced party supplies, arts, crafts, toys and novelties. The company also sells school supplies, home decor and gifts, part of a portfolio of about 40,000 products.

The Omaha World-Herald Co. is owned by Berkshire Hathaway Inc.

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