Omaha-made floor tile 'recommended' by Consumer Reports

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Posted: Thursday, July 18, 2013 12:00 am

SnapStone Tile, an interlocking flooring product manufactured in Omaha that was featured last year as part of The World-Herald's “China Connection” series of articles, has been rated in the July issue of Consumer Reports.

SnapStone was one of 18 “recommended” floorings out of the 51 products tested by Consumer Reports, with an overall score that ranked second highest in the magazine's rating system.

The World-Herald featured SnapStone while examining Nebraska's ties to China. A reporter and photographer visited a Shanghai factory that produces some of the porcelain tiles that the company uses. The tiles are shipped to Omaha, where SnapStone employees insert them into plastic trays with interlocking tabs. The tiles can then be snapped together to form a floating tile floor.

Company president and CEO Jonathan McIntosh said it's hard to say yet whether the rating will increase sales, but he said his company is hearing from people who read the magazine article or saw news reports about it.

SnapStone is sold at home improvement stores such as Menards as a do-it-yourself product. A similar product from the company is sold under the Avaire brand name at Nebraska Furniture Mart and other retailers. In addition, McIntosh said, “two large, prominent, national chains, within the past two weeks, have suddenly become much more receptive to our advances.”

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