Omaha Cinnabons play up role in Breaking Bad

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Posted: Wednesday, October 9, 2013 12:00 am

No Saul Goodman sightings yet, but some Omaha Cinnabons are taking advantage of their star turn in the second-to-last episode of the hit AMC series Breaking Bad.

In that episode, Goodman, the shady lawyer who helps the show's main characters launder millions made in the meth trade, decides to escape the law by concealing his identity.

“If I'm lucky, in a month from now, best-case scenario, I'm managing a Cinnabon in Omaha,” he says in the Sept. 22 episode.

Both the Omaha-area Pump & Pantry locations that have Cinnabons inside hung signs about a week ago with the quote and photos of Goodman and show antihero Walter White.

Stephanie King-Witt with Bosselman Companies, which is based in Grand Island and owns Pump & Pantry, said the signs were the company's hospitality director's idea.

“We thought, well that's kinda cool. We have Cinnabons in Omaha!” King-Witt said.

The company got permission from Cinnabon, and had banners made to hang outside each location: 3605 Summit Plaza Drive in Bellevue and 11108 Sapp Bros. Drive at the intersection of Interstate 80 and Hwy. 370.

Cinnabon embraced the reference when the show aired, even inviting “Saul Goodman” to apply for a job in Omaha, tweeting to the actor who plays him:

An employee at the Pump & Pantry in Bellevue said she hadn't heard anything from customers yet, but employees are “getting a kick out of it.”

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